Duomo Italian Street
Year
2023
Deliverables
Identity
Strategy
Collaterals
A Fresh Take on Italian Tradition

A Taste of Italy, Straight to Your Door! Duomo is a casual pizzeria operating in a delivery format in the heart of Maracaibo, Venezuela. Its name evokes the grandeur and harmony of Italian cathedrals, serving as a symbol of connection and tradition. Just as these iconic structures bring people together, Duomo fuses centuries-old Italian culinary heritage with a contemporary, urban flair, delivering an authentic yet fresh experience in every slice.

Duomo Pizza redefines authentic Italian flavor with a bold, urban identity crafted for the fast-paced dark kitchen model. Rooted in Italian tradition, the brand blends the warmth of heritage with a sleek, contemporary aesthetic, creating a cultural connection that resonates with today’s audiences.

With the tagline “Italian Street,” Duomo bridges authenticity and innovation, offering flexibility for future growth beyond pizza. Its visual identity draws from classic Italian typography, reimagined with an industrial flair. The refined color palette and graphic style balance tradition with modernity, ensuring the brand stands out across digital platforms and delivery apps.

Duomo Pizza is more than a name—it’s a celebration of Italian culture, adapted to a modern lifestyle. Bold, fresh, and authentic, the brand positions itself as a standout in a competitive market, ready to expand its reach while staying true to its roots.

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