Modern Branding for a Beloved Family Favorite

For 15 years, Pastelitos Kuki has grown from a small family venture into a beloved brand with five locations. Rooted in the tradition of Venezuelan pastelitos and tequeños, Kuki is more than a food brand—it’s a celebration of connection, family, and everyday happiness.

To honor its journey, we crafted a renewed identity that captures its essence. Every detail reflects Kuki’s purpose: being the bite that brings people together, whether it’s a family gathering or a casual moment with friends. From the bold packaging design to the vibrant narrative, Kuki’s new identity is provocatively joyful, blending humor, warmth, and a touch of mischief.

Beyond its products, Pastelitos Kuki creates experiences that resonate. It’s a brand that celebrates the everyday with ingenuity, transforming the ordinary into something extraordinary. With its fresh look and playful personality, Kuki stays true to its roots while embracing the future, delivering tradition and happiness in every bite.

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